The Rise of Cable TV

Ratings for the TV shows ‘Walking Dead’ and ‘Game of Thrones’ are proving that tv shows no longer have to be on public channels to be successful. Cable is getting more and more popular among this generation, this gives indie production companies more chances of producing content and also allows for more creativity. Conan O’Brien made the headlines when he decided to move his show to TBS and not one of the major broadcast channels. It’s because of the internet and the advancement of Cable/DSL/Satellite Technology. Watching TV is no longer the same in 2012 than it was in the past. People are watching TV shows on their computers, DVRs, and cell phones. Because of this evolution, content is being spread faster and wider than ever before. The downside of this,however, is that attention spans are reducing as instant gratification is starting to be the norm for the Millennial generation.

What this means for those who want to produce TV shows/shorts/films is that you are getting more opportunities to get your vision on screen and into the homes of millions of people around the world. The bad part? It has to be good. There is so much TV out there that unless you can produce something on the level of ‘Mad Men’ or the weirdness and irreverent humor of ‘The Time and Eric Show’, it’s unlikely that it will make a dent in the TV show Market. While it’s possible to produce a successful TV show on a shoestring budget, it will be immensely difficult to get high ratings/views. This is where hard work and perseverance pays off. You must work hard and keep going, no one said it will be easy.

There are many spectacular shows on Cable right now, and in my point of view, a creative Renaissance is occurring as you can see some very original and experimental TV programing. The major networks don’t usually allow for going off the success formula (i.e. the 3 camera sitcom with a laugh track), cable usually takes bigger risks: Weeds, Dexter, Game of Thrones (my favorite show, the risk being that it’s very expensive to produce such an epic show), etc. Call us and let us know how we can help you out with a production job you may have in that head of yours.